User Acquisition Specialist

Job Description

Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• Minimum 6 months of experience in paid digital marketing or media buying required
• Prior experience in app business or gaming
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
• Having prior exposure to a soft launch will greatly benefit the candidate
• Excellent communication skills, both written and verbal in English

About Miniclip 

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. 

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. 

To date, Miniclip’s studios and companies have generated more than 12 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™. 

For more information, visit https://miniclip.com/