Senior Director of Product - Social

At LEGO Digital Play, we’re bringing the LEGO® System-in-Play to the digital builders of tomorrow. We’re building the LEGO brand’s digital home: a place where builders of every age can create, share and discover, held to the standard of craft the LEGO brand is known for.

We are at an early phase of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.

We are looking for a senior product leader to own the strategy for community experiences and the safety systems that support them. You will set product direction, lead a team of product managers, and work closely with design, engineering, trust and safety, and policy colleagues so that everything we build puts the privacy, safety, and wellbeing of players first.

• Define the product strategy and roadmap for community experiences and the safety systems that support them, balancing connection and self-expression with player wellbeing.

• Build and lead a team of product managers, setting clear goals and developing the next layer of product leadership.

• Partner with design and engineering on safety-by-design approaches that prevent harm before it happens, rather than reacting after the fact.

• Work closely with trust and safety, legal, and public policy colleagues so that product decisions meet privacy, safety, and regulatory requirements in every market we operate in.

• Champion healthy, positive communities by shaping the norms, signals, and incentives that encourage constructive participation.

• Set clear success measures for community health and safety, and use structured playtesting and research to validate ideas before they scale.

• Substantial experience in product management, including a track record of developing, launching, and operating social or community experiences for children and young people.

• Deep expertise in online safety and moderation, with the judgement to balance protection with connection, expression, and community health.

• A strong understanding of the privacy, safety, and developmental considerations involved in building products for children.

• Experience leading product teams and influencing senior stakeholders across design, engineering, and partner teams in a complex organisation

• A genuine affinity for the LEGO brand and for creative, constructionist play, with the strategic clarity to translate that philosophy into product.

• Background in creator platforms or community created content.

• Familiarity with child online safety regulation and age-appropriate design codes.

• Experience working alongside trust and safety operations and moderation teams at scale

Hybrid Working: This role is based in our London office. Our hybrid working policy is three days a week in the office.